Vårens primörer är här

Mörby Centrum wanted to break through the noise and turn commuters into customers. By making the arrival of spring unmistakably present right in the heart of the shopping center. “Vårens primörer är här” (Spring’s fresh arrivals are here) became the guiding concept, visually translating the feeling of returning sunlight and awakening from winter’s slumber into a place where you’ll find the latest and best in fashion, food, beauty, and home décor.Working with the team at Haus Grow in Stockholm, I was involved from concept to final execution. A key element was adapting, animating, and creating content for Ocean Outdoor’s digital screens, as well as developing SoMe templates, social media posts, and print materials. Ensuring a seamless motion identity across all digital platforms, I contributed to the campaign’s dynamic red thread with delicate, flowing fabric that connected all touchpoints.