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Grower's Club Rosé.

In a growing rosé and NoLo (No and Low alcohol) market where the “Moderate Hedonists” target group prioritizes a balanced and moderate approach to going out during sunny and warm afternoons. While enjoying something cooling and crisp like rosé without it needing to be the focus, comes the perfectly timed Grower’s Club rosé. A fresh and new addition to the shelf in a rapidly growing market, it serves as a balanced alternative for those moments where the drink is an integral part of the social setting. Grower’s Club is the result of a strategy that meets the longing for a premium experience. It is not just a low-alcohol alternative; it is a product created to take its place on the set outdoor summer table and during those late evenings you will remember.

Packaging design, 3D work, AI and branding.