Ditt kök, Mitt i naturen

A fictional school project where Naturkompaniet wanted a campaign to inspire more people to cook outdoors while making camping stoves and related products more accessible. Rather than targeting seasoned outdoor enthusiasts, the focus was on the nature-curious. Customers that is already in-store and not new to outdoor living, but needing a nudge to take the next step. The goal was to lower the bar and make outdoor cooking feel effortless.The solution was a cohesive in-store experience, guiding customers from inspiration to action. Consistent visual language from Naturkompaniet’s signature green had to step away and make room for the orange they use, too created a clear and recognizable pattern throughout the store. That stands out but not in an unfamiliar way. Clear navigation like posters, shelf talkers, and directional shelf talker made it easy to find relevant products.Too tie it all together the creation of a practical and inspiring brochure filled with simple recipes, hiking tips, and a game design for hiking and nature trips called Naturspaning. We made the brochure available as a digital download for added accessibility. By combining structured way-finding with engaging content, the campaign removed barriers to outdoor cooking and helped customers take the next step into nature.